dataMetrics Software, Inc. is a privately-held Massachusetts company specializing in test analysis software for educational institutions.
Since its incorporation in 1994 with its launch of TestWiz, dataMetrics Software, Inc. has helped hundreds of districts make data-driven decisions in their effort to improve curriculum and instruction.
TestWiz helps districts understand assessments from the ground up - from test processing, to scoring, to reporting and analyzing.
President and owner, Naomi Menikoff, is a former teacher with 40 years of experience working in the education market. As a grade 3 and high school Reading teacher, Naomi felt first-hand the need for targeted instruction based on assessment data. She started the company with an idea for a test processing tool that is easy enough and inexpensive enough to be used at the school and district level. She has seen the idea grow from one where only a few forward-thinking educators recognized the value of bringing assessment results closer to the teacher, to a national trend and one that has caught the attention of much larger firms. She prides herself on how the product continues to evolve in response to and just one step ahead of her customers’ needs.
Rob Cote
VP of Operations
Rob is responsible for managing customer support, quality assurance and software maintenance. Prior to dataMetrics, Rob was the President of Creastar, Inc., a company that specialized in website development. Before that, Rob was the Director of Consulting Services at Hands On Technology Transfer, Inc., a software training company.He has over 25 years of experience in software design, customer support, training and technology.
| Kimberly Hulbert
VP of Sales and Marketing
Kimberly is charged with supervising and directing the sales and marketing strategies and tactics for distribution of TestWiz to school districts throughout the Unites States and abroad. Kimberly has 16 years of expertise in sales and marketing in the education market, and has created and managed three other national distribution structures. Prior, she consulted privately and was Vice President of Sales at C&S Operations where she sold computer-sharing technology.
| Mark Marlow
VP of Engineering
Mark manages the product development and the technical end of the business. He supervises all aspects of the TestWiz product lifecycle, plus all internal and external company technologies. Mark’s 30 years of experience has included online interactive reporting systems, Microsoft platforms, networked systems, and security.
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